Introduction

We’re all drawn to specific colors; the colors we surround ourselves with reflect our personalities. Let’s explore the different meanings and associations of colors, so you can better understand yourself and those around you also known as Color Psychology.

What is Color Psychology?

Color psychology studies how color affects emotions and behavior. This field is constantly evolving as we know more about the human brain and how it responds to stimuli. 

Color has many psychological effects. Chromotherapy is considered an alternative medicine. Chromotherapy is a process that uses color to treat physical and mental illnesses; they also claim the light for different colors can balance the energy in your body and create relief from stress. Other benefits have been reported such as – relieving pain, reducing swelling, healing open wounds quicker, and promoting over all quicker recoveries. One example of chromotherapy that is still used very frequently is blue lights on babies to get rid of jaundice.

Color association is another technique. Colors may drastically influence mood and behavior.

How Colors Affect Moods and Emotions

Colors impact moods and emotions differently. Some colors calm us, whereas others excite us. Colors may improve moods and emotions, according to many studies. For example, blue is often connected with calm and relaxation, while red is frequently associated with energy and excitement.

Other research has shown that colors can also alter our emotions. For example, green is frequently associated with peace and tranquility, while yellow is typically associated with happiness and joy.

What do colors say about our personalities?

Red: Red is a powerful color often associated with passion, energy, and excitement, and it can also be associated with anger, aggression, and danger. People attracted to red are usually outgoing, passionate, and confident, and they can also be impulsive and hot-tempered.

Orange: Orange is a warm and vibrant color often associated with happiness, positivity, and creativity, and it can also be associated with risk-taking and recklessness. People attracted to orange are frequently outgoing, optimistic, and creative.

Yellow: Yellow is a cheerful color often associated with sunshine, optimism, and intelligence. People attracted to yellow tend to be optimistic, intelligent, and happy.

Green: Green is a refreshing and calming color that is frequently associated with nature, growth, and life. People attracted to green tend to be down-to-earth, compassionate, and peaceful.

Blue: Blue is a serene and calming color often associated with water, sky, and intelligence. People attracted to blue tend to be intelligent, introspective, and calm. Blue is also a trustworthy color and typically a great color to use when marketing.

Purple: Purple is a luxurious and romantic color often associated with royalty, wisdom, and magic. People attracted to purple tend to be creative, wise, and magical.

The Psychology of Color in Marketing and Advertising

Advertisers and marketers use color psychology to influence how consumers think about a product or service. They can use color to make a product or service appear more appealing, exciting, or trustworthy.

There is a lot of research on color psychology, and the findings can help businesses create more effective marketing and advertising campaigns. Studies have shown that specific colors can increase brand recognition or make people more optimistic about a product.

 Conclusion

We hope you enjoyed learning about what color psychology says about different personality types. Next time you’re making marketing material, try speaking with color.

The Complete Guide to Color Psychology

5 Reasons To Consider Google Ads For Your Business

Sometimes cost-free marketing efforts may not bring the exact results you expected. Therefore, you need to spend, or fair to say ‘invest’, a few more dollars on your marketing efforts. Over the years, Google Ads become top preference for giants as well as SMEs due to its added flexibility and accuracy. With the expansion of Google, it now becomes easier for businesses to reach their potential customers globally. For sure, it is the reason why business holders are more confident in their spending.

Below are 5 reasons why you should consider Google Ads for your business.

What is Google Ads?

Google Ads, formerly called Google AdWords, is basically a digital advertisement program owned or developed by Google. It is the most popular pay-per-click advertising (PPC) platform in the world. This Ad system is widely used for service offerings, product listings, and visual content.

How do Google Ads work?

You choose specific keywords relating to your product or services that prospective customers often use in search engines, and you bid on them based on per click.

When a customer searches for any of those keywords, your ads will appear above the SERP in positions 1-4 (it includes the ‘ad’ symbol on the left of the ad text). Thus, you have increased chances to attract new customers for sales.

Other than the SERP, these ads may also appear on other Google networks such as Google Play, Google Maps, Google images, and even on the Google shopping tab itself. When a user clicks on the ads, you pay for the amount you bid on the keyword (it varies depending on the niche or competition). The beauty about these Ads is— you pay only when a user clicks on the ads.

1) Global Reach

Imagine a day without Google? Not at all. Google is a boon when it comes to solving any questions or queries in your day-to-day life. You ‘type’ your queries and results appear in 0.01 seconds. This shows how effective Google Ads can be for increasing reach of your business in the advertising world. As a report says, Google receives over 5 billion searches per day on a global basis. It shows how advertising on Google Ads can be a reward for your business as you can answer those queries. Those users eventually landed up on your website for more answers and now your magic happens to make the conversion.

2) Fast Results

Unlike SEO, Google Ads is fully swift to drive results. Although search engine optimization (SEO) is an effective marketing strategy, it takes a long time to achieve maximum results as the process involves building websites’ authority and backlinks— too complex. Whereas setting up ads through Google Ads is easier as the process turns out within a few days— just keyword research, copywriting for the ads, and done.

3) Stand apart from competitors

As told before, Google Ads is way more effective than SEO for its efficiency in speed and accuracy. It shows that setting up Ads sets you apart from your competitors as your business appears on the first page even if you have a lack of maximum digital presence. It allows you to expand quicker and stand ahead of the competitive edge. If your competitors are using Google Ads, it is your only reason to consider Ads as well— to stay ahead of the race.

4) Full control over your campaign

The popularity of Ads lies in its user-friendliness and flexibility. You have full control over your campaigns from budgeting to attaining the target. Google Ads can be adjusted as per your budget. Through Google Ads, you can adjust your highest-per-click so that you don’t have to compete against giants. Usually, SMEs get the most out of it. They just use them at their convenience.

5) Truly comprehensive and easier to track.

Tracking is crucial for any business to measure what’s working and what’s not. Google Ads has made it easier— you can track everything including clicks, impressions, conversions, phone calls, and so on. The best advice for tracking all of them is to go with Google Analytics so that you are always in your customer’s shoes. Eventually, your current campaign hits 100% score from a score of 80%.

Bottom line

Google Ads is a tried-and-tested marketing strategy and often carries expected results if implemented well. The most advisable way to get the best results is by applying SEO and Google Ads together in its place. Whereas to stay apart from your competitors, Google Ads is another effective method to make your impression among potential customers. Learning to set up Google Ads is pretty easy. You can learn it from the tutorials offered by it. For maximum results, you can also hire Google Ads experts to make your dollars’ worth it.

5 Key Reasons Why Google Doesn’t Index Your Website

When it comes to visibility, nothing can be more rewarding than getting organic traffic from search engines, especially Google. Quite often, business owners notice that their web pages or blogs haven’t ranked on the specific keywords, guess why? It vastly happens due to zero indexing, which you can fix too after knowing it shortly. Let’s find out the reasons why Google doesn’t index your website.

Zero Mobile-Friendliness

With the increased rate of mobile users, recently, Google has launched its mobile-first indexing, which directly emphasizes better ‘user-friendly’ of mobile users. Sometimes the highly relevant content may not get enough traffic or ranking if they are not optimized for tablet or smartphone users. Fixing it is not rocket science if you provide the elements that it requires such as adding responsive design, proper navigation, and so forth. However, you can go through different mobile-friendly testing tools.

Lack Of Content

This is one of the most common factors that aid in ranking. Rightly, content is king and Google favors sites that have enough relevant, curated content. It goes without saying that written contents perform well in Google, whereas word count is barely measured as a ranking factor. But it is suggested that 400 or 500+ words perform better in Google than >400 words contents. Make sure the content is plagiarism-free, informative, fresh, and relevant to the targeted readers. (Google will bust you if you plagiarize.) If these basic components don’t compliment your content, Google would most likely favor another site that unites all the components.

Low Loading Speed

Site’s loading speed is another critical factor for better indexing. Google most likely indexes sites that load too fast. Slow loading speed occurs for a variety of reasons. But the most common reasons will be the same— too much content on the page and an outdated server with limited features. To increase loading speed, you can get help from page speed insights. By using them, you can spot the areas of improvement which may include minimizing connections, boosting browser caching and lowering payload size, etc.

Less Engaging To The Viewers

Google thrives to give the best experience to its users. Therefore, it is your responsibility to engage the viewers with the best possible SEO efforts. It is quite evident that Google prefers sites that engage the visitors at their best. Content plays a critical role here. If your content is too engaging supplemented with proper content research and keyword research, you have an increased possibility of indexing quite easily. The process is not as simple as it seems, tons of efforts are involved with it such as identifying the content gaps, specific keyword targeting, and adapting a proper content plan, etc.

Poor Sitemap & Meta Tags

Sitemap is a collection of pages that are contained in your website and can be accessible by search engines and users. Google or any other search engines may not identify your pages if you lack a well-defined sitemap. Through a sitemap, you made crawling and indexing easier for Google. Meta tags signal the search engines about the specific content or your site. With too many pages where Meta tags are not well optimized, you may encounter complications in indexing.

Bottom Line

Facing hurdles in indexing is quite a common issue and constantly frustrating as it can’t be resolved easily. It is recommended to go through a detailed recheck of the essential elements explained above to help in crawling and indexing. Need to say, SEO efforts may not perform well while indexing issues are found on your site.