5 Key Reasons Why Google Doesn’t Index Your Website
When it comes to visibility, nothing can be more rewarding than getting organic traffic from search engines, especially Google. Quite often, business owners notice that their web pages or blogs haven’t ranked on the specific keywords, guess why? It vastly happens due to zero indexing, which you can fix too after knowing it shortly. Let’s find out the reasons why Google doesn’t index your website.
With the increased rate of mobile users, recently, Google has launched its mobile-first indexing, which directly emphasizes better ‘user-friendly’ of mobile users. Sometimes the highly relevant content may not get enough traffic or ranking if they are not optimized for tablet or smartphone users. Fixing it is not rocket science if you provide the elements that it requires such as adding responsive design, proper navigation, and so forth. However, you can go through different mobile-friendly testing tools.
Lack Of Content
This is one of the most common factors that aid in ranking. Rightly, content is king and Google favors sites that have enough relevant, curated content. It goes without saying that written contents perform well in Google, whereas word count is barely measured as a ranking factor. But it is suggested that 400 or 500+ words perform better in Google than >400 words contents. Make sure the content is plagiarism-free, informative, fresh, and relevant to the targeted readers. (Google will bust you if you plagiarize.) If these basic components don’t compliment your content, Google would most likely favor another site that unites all the components.
Low Loading Speed
Site’s loading speed is another critical factor for better indexing. Google most likely indexes sites that load too fast. Slow loading speed occurs for a variety of reasons. But the most common reasons will be the same— too much content on the page and an outdated server with limited features. To increase loading speed, you can get help from page speed insights. By using them, you can spot the areas of improvement which may include minimizing connections, boosting browser caching and lowering payload size, etc.
Less Engaging To The Viewers
Google thrives to give the best experience to its users. Therefore, it is your responsibility to engage the viewers with the best possible SEO efforts. It is quite evident that Google prefers sites that engage the visitors at their best. Content plays a critical role here. If your content is too engaging supplemented with proper content research and keyword research, you have an increased possibility of indexing quite easily. The process is not as simple as it seems, tons of efforts are involved with it such as identifying the content gaps, specific keyword targeting, and adapting a proper content plan, etc.
Poor Sitemap & Meta Tags
Sitemap is a collection of pages that are contained in your website and can be accessible by search engines and users. Google or any other search engines may not identify your pages if you lack a well-defined sitemap. Through a sitemap, you made crawling and indexing easier for Google. Meta tags signal the search engines about the specific content or your site. With too many pages where Meta tags are not well optimized, you may encounter complications in indexing.
Facing hurdles in indexing is quite a common issue and constantly frustrating as it can’t be resolved easily. It is recommended to go through a detailed recheck of the essential elements explained above to help in crawling and indexing. Need to say, SEO efforts may not perform well while indexing issues are found on your site.