You’ve probably heard it a million times:

“SEO is important for your website.”

SEO is an ever-changing and complex field.  The biggest issue is what was effective last year may be less effective this year. This is why we must CONSTANTLY be working on this process. We’ve compiled a list of SEO tips to keep ahead of the curve. These tips will help you boost your website’s ranking and visibility.

Here are the SEO tips you MUST know

• Do Your Keyword Research

Before optimizing your website for specific keywords, you must research which keywords are most relevant to your business. Popular Keyword research tools include Google AdWords Keyword Planner and Moz Keyword Explorer.

• Optimize Your Title Tags and Meta Descriptions

Your title tags and Meta descriptions are essential elements of your SEO strategy. Both of these elements help search engines understand your website, and they also play a role in helping people find your site. See example below:

TITLE PAGE are what the users see when landing on your page in Google. It is the main header that grabs the users’ attention. (EX: SEO Tips YOU should know!)

The META DESCRIPTIONS is the text in the body. The Meta Description is used to describe what you put in the Title Tag.

Title tags should be unique to each page on your site and accurately reflect that page’s content. Meta descriptions should be concise and give potential visitors a good idea of what they will find on your page. Optimizing title tags and Meta descriptions may boost search engine rankings and visitors.

• Keep your content fresh

It is vital to keep your content fresh for SEO. You should regularly update your website with new content and keep your existing content up-to-date. It will improve search engine rankings and make your website relevant and useful to your target audience.

In addition to regular updates, you should also consider adding new content regularly. It could include blog posts, articles, infographics, or even videos. By regularly adding new content, you’ll be able to keep your website fresh and ensure that it continues to attract visitors.

• Make content easy to read

The essential thing to remember when writing on the web is to make the content easy to read—using short, concise sentences and paragraphs and breaking up your text with headlines, subheadings, and bulleted lists. It’s also helpful to highlight keywords in bold to make them stand out.

Always proofread your work before you publish it to ensure there are no errors.

• Promote your content

There are many benefits to promoting your content, including increasing traffic to your website, improving your search engine ranking, and building brand awareness.

When you promote your content, you are essentially getting your message to a larger audience. It can help increase traffic to your website and improve your search engine ranking. Promoting your content can also help build brand awareness for your business. The best ways to promote your content include social media, email marketing, and paid advertising.

• Conclusion

SEO can be a complex and ever-changing puzzle, but these five tips give you an excellent foundation to build your SEO strategy. Remember that SEO is an ongoing process, so don’t be afraid to experiment and try new things. The most important thing is to keep track of your results so that you can continually fine-tune your approach. With effort, you’ll see results from your SEO efforts.